The greatest flight of all

Campaign planning + development

Customer segmentation + targeting

Brand strategy, research + insights

Digital strategy + planning

It’s hard to imagine a world without flight. But we can’t live with its impact on the planet: Aviation accounts for roughly three percent of global carbon emissions. And with air travel projected to double by 2040, change can’t be just on the horizon—it’s needed here and now.

So we partnered with Neste, a global leader in sustainable aviation fuel (SAF), to remind humanity what’s at stake—the greatest flight of all.

Change in the air today

By encouraging people to fly with the planet, not against it, Neste sidestepped greenwashing clichés with a message filled with human optimism and the joy of flight.

Global in scope but sustainably shot in a single location, “Passengers” was met with enthusiasm by company leaders, helping to fuel the growing momentum for change and definitively establish Neste as the undisputed leader in sustainable flight.

Tomorrow’s course

We are at the base of a giant wave that is just beginning to crest, as travelers and corporations alike have begun to question their choices, and their environmental impacts, at scale.

“Passengers” tells a sweeping brand story through the lives of individual passengers and the planet they call home. Because in the race for sustainable air travel, we all stand to win.