Innovation, Transformation + Strategic Futures
Get there, and beyond.
Innovation, Transformation + Strategic Futures
Growth strategy
Insight-led innovation
Strategic foresight
Organizational capacity building
Transformation strategy + management
Purpose-building
Partnering with a large health plan to redefine how the industry designs new benefits and solutions for families
Reimagining the end-of-life experience for a world-renowned health system to give patients greater agency and reduce futile care
Launching a first-of-its-kind health insurance product that takes its cues from consumer retail
We explored the future of ambulatory care over the next decade for a premier healthcare system, leading to the discovery of strategic market growth opportunities.
Insight
Shifting values and priorities among rising generations are poised to reshape the way patients are willing to interact with the healthcare system. We revealed untapped market opportunities by understanding what these future healthcare consumers will want and need—simultaneously mapping the changing dynamics in the workforce, economy, politics and policies, technology advancements, and more.
Approach
We conducted foresight research—scanning for signals of change and interviewing subject matter experts—and ultimately synthesized hundreds of scan hits into a dozen drivers of change that were crafted into four plausible and probable future scenarios. We explored implications for each scenario, along with strategic questions and recommended actions to capitalize on opportunities.
— Denise Worrell, Principal, Innovation + Transformation
Results
Critical opportunities for immediate action were generated, ranging from new business model opportunities to strategic moves that de-risk against futures the organization wishes to avoid. Leaders better understand how to navigate increasing market complexity and uncertainty while more confidently making decisions in the present to move the organization toward a viable long-term future.
Less insurance, more assurance. That was the simple idea behind our comprehensive positioning strategy to introduce consumers to an entirely new category of health insurance. Our approach emphasized meeting customers where they are, delivering clear and compelling information, and creating a shopping experience that was modern, approachable, and reassuringly easy.
Insight
Unpleasant surprises in healthcare costs lead many American families and employees—particularly those without comprehensive coverage or facing high deductibles—to seek more affordable and flexible insurance solutions. But there aren’t many good ones.
Approach
We launched an innovative retail model called My WellSpent that offers a product that makes essential care services affordable. For B2B audiences, we introduced a new insurance category to provide coverage for previously un- or under-insured employees. Our multi-channel strategy included tailored content and digital experiences to demystify the new insurance category and ensure its relevance and value to each consumer.
— Shannon Langrand, CEO + Founder
Results
We successfully partnered with two major brands to launch a first-of-its-kind health insurance product, expanding into untapped markets and generating new revenue within an existing book of business. This initiative broadened our reach through new retail partnerships and entry into additional geographic markets.
Product design + go-to-market strategy
Prototyping + testing
Business model innovation
Executive leadership alignment
Coalition building
Human-centered design
Workshop design + facilitation